Launer London
Launer Traviata
Since 1989 · 37 years to 2026 · First made in Walsall, West Midlands
The Traviata is a small, upright handbag of black leather, square in outline and slightly wider at the base than at the top, carried by a single rolled handle fixed with small gold-plated fittings. Its front flap is cut with a stepped notch on each side, so that a narrower tongue drops down the middle; on it sits the clasp, a loop of gold-plated metal twisted like rope, the Launer emblem. The bag is lined in suede, divided down the centre, and carries a leather-covered mirror. It measures 23.5 centimetres across and 20 high, and a long strap can be clipped on for the shoulder.
Launer was founded in London by Sam Launer, who had left Czechoslovakia during the Second World War. Queen Elizabeth the Queen Mother bought one of its bags in the 1950s, her daughter followed, and in 1968 the firm received the Queen's royal warrant. By Bloomberg's account the business then languished until 1981, when Gerald Bodmer took it over and gathered its making in Walsall, the old leather town of the West Midlands.
Launer dates the Traviata to 1989. It became the bag most associated with the Queen, who by Bodmer's count owned more than two hundred Launers; a black patent Traviata was among her favourites. Bodmer told Hello! that it was the style she used most in recent years, and Launer says it is the firm's best-selling bag. Margaret Thatcher and Judi Dench have carried Launers too.
The design has changed little. Bloomberg's description in 2017, with its centre divider, back pocket, mirror and suede lining, matches the bag Launer sells now, and a photograph on the firm's website in 2006 shows the same notched flap and rope clasp. Since 2011 it has also been offered in bright colours, and in exotic skins such as python. It is still made by hand in Walsall, and Launer sells it from its own website.
Timeline
- 1989 First made · Claimed Launer Traviata enters production in Walsall, West Midlands.
- 2011 Designed Launer begins making its bags in colours beyond its traditional black, brown and navy.
- 2017 Recognised Bloomberg names the Traviata 'the Queen Mother of all handbags'.
- 2019 Recognised The Queen carries a Traviata in the royal family's Christmas pudding photographs, and the BBC names the bag.
Milestones as we found them, not as we've checked them.
From the archive
More like this
-
Handbags · since 1993 Longchamp Le Pliage Philippe Cassegrain's folding nylon tote of 1993, closed by a leather flap and still made that way. Read the entry → -
Handbags · since 1984 Hermès Birkin Sketched on a flight in 1984 for an actress who needed room for a baby's bottles. Read the entry → -
Handbags · since 1983 Chanel Classic Flap Bag Gabrielle Chanel's 1955 quilted bag, given a CC lock and a leather-threaded chain by Lagerfeld. Read the entry → -
Handbags · since 1995 Lady Dior A boutique bag called Chouchou, given to a princess in 1995 and renamed in her honour. Read the entry →