Sports & Leisure · Games & Toys · Games & Puzzles

Si-Yat-Sa (씨앗사)

Blue Marble

Since 1982 · 44 years to 2026 · First made in Jung-gu (Chungmuro), South Korea

Korea's own world-travel property game, sold by Si-Yat-Sa since Children's Day 1982.

Blue Marble is a board game for two to four players in which dice carry aeroplane pieces round a green board of world cities. Players buy title deeds, build villas, buildings and hotels, and collect tolls from anyone who lands on them, paid in banknotes of the imaginary Si-Yat Bank from 1,000 to 500,000 won. Golden Key cards bring windfalls and fines, a deserted island holds players for three turns, a space-travel square sends them anywhere, and Seoul is the dearest square on the board.

Blue Marble: Cartoon by Lee Hyang-won of a family round the Blue Marble board, its speech bubbles explaining the play; the founder commissioned Lee to draw the rules and the print advertisements as comics.
Cartoon by Lee Hyang-won of a family round the Blue Marble board, its speech bubbles explaining the play; the founder commissioned Lee to draw the rules and the print advertisements as comics. Illustrated advertisement, undated. via PGR21

Its maker, Lee Sang-bae, was a young designer who had played Monopoly in a hotel lobby in Abu Dhabi. He wanted something similar for Korean children, but set across the whole planet, and named it after the Apollo 17 photograph of the Earth, spelling it Bu-ru-ma-bul so that children could say it. An economist introduced by the designer of its logo wrote the rules, inflating Monopoly's dollars into large won notes so that making change would teach arithmetic, and the cities were laid out in order of their countries' national product.

Blue Marble: The complete set laid out: board, deeds, Golden Key cards, banknotes, dice and pieces, under the line "Blue Marble means the round Earth that shines like a jewel in space".
The complete set laid out: board, deeds, Golden Key cards, banknotes, dice and pieces, under the line "Blue Marble means the round Earth that shines like a jewel in space". Promotional photograph, undated. via Nate News

The launch, on Children's Day 1982, nearly failed. At 8,300 won the game was dear, and wholesalers who had never handled a board game sent back almost every set. Lee turned to small toy shops, flyposted school gates and handed out comic-strip leaflets drawn by the cartoonist Lee Hyang-won in apartment playgrounds. When children could not find it in the shops, the wholesalers came back, and by December it was on television.

It became the national board game, the one older Koreans remember playing for hours at a time. The world on the board has been redrawn as the world changed, Beijing for Hong Kong, Bern for Zurich, but the game itself has been left alone: Lee wanted the people who played it as children to recognise it when they played with their own. Si-Yat-Sa, now run by his son, still sells it, the box marked 'Since 1982'.

Timeline

  1. 1982 First made · Claimed Blue Marble enters production in Jung-gu (Chungmuro), South Korea.
  2. 1982 Si-Yat-Sa sends 5,000 sets to Seoul toy wholesalers on 5 May; by August 99.5 per cent have come back, and the game is relaunched through toy shops (founder's account).
  3. 1982 Recognised In December, seven months after launch, Blue Marble's first television advertisement is broadcast (founder's account).
  4. 2016 The board is revised: Hong Kong, returned to China in 1997, gives way to Beijing; Zurich becomes Bern and Montreal Ottawa.
  5. 2019 The world-travel game is reissued with updated landmark illustrations and card texts, in five editions from Tiny to Classic.

Milestones as we found them, not as we've checked them.

From the archive

Blue Marble: The current Classic edition box, marked "Since 1982", as shown by the maker.
The current Classic edition box, marked "Since 1982", as shown by the maker. Maker photograph, current. via bluemarble1982.com

More like this

← All objects