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Monami

Monami 153

Since 1963 · 63 years to 2026 · First made in Seoul, South Korea

South Korea's first ballpoint, a white hexagon priced in 1963 at the cost of a newspaper.

The Monami 153 is a plain ballpoint pen in white plastic, hexagonal in section so that it neither rolls off a desk nor slips in the fingers. A cone at the writing end and a small push-button at the other are moulded in the colour of the ink, black, blue or red, and the barrel is printed with the maker's name, the number 153 and the width of the point. It has five parts: barrel, cone, button, spring and refill.

Monami 153: "Korea's world-class pride: Monami Ballpen 153" — an early newspaper advertisement from Monami Chemical, carrying the KS quality mark. Supplied by Monami to Electronic Times.
"Korea's world-class pride: Monami Ballpen 153" — an early newspaper advertisement from Monami Chemical, carrying the KS quality mark. Supplied by Monami to Electronic Times. Newspaper advertisement, undated. via Electronic Times (etnews.com)

It was the first ballpoint pen made in South Korea. Song Sam-seok had founded Kwangshin Chemical in Seoul in 1960 to make paints and crayons, and in 1962, at an industrial fair, he saw a pen that wrote without being dipped in ink. After many failures with oil-based ink, his firm put the 153 on sale on 1 May 1963. The name, by the company's account, joins its price, 15 won, then the cost of a newspaper or a bus fare in Seoul, with its place as the firm's third product. Song, a Christian, is also said to have had in mind the 153 fish of St John's Gospel.

Monami 153: Workers assembling 153 ballpoint pens in the early years of production. Supplied by Monami to Electronic Times.
Workers assembling 153 ballpoint pens in the early years of production. Supplied by Monami to Electronic Times. Photograph, undated. via Electronic Times (etnews.com)

It sold slowly at first. The early ink seeped from the plastic tube, the company paid for ruined shirts, and its salesmen handed out pens free in offices and ministries. Within a few years the 153 had become the pen of the nation, and in 1967 the company renamed itself after it: Monami, from the French for my friend. By the late 1970s, one newspaper records, the inkwell had all but vanished from Korean desks.

Monami was making some 200,000 a day by 2016 and had sold 3.7 billion. Since a limited metal edition for the pen's fiftieth year it has added versions in metal and gold, but the plain pen continues unchanged in form, and in 2009 the Korea Design Foundation named it among the designs that shaped Korean daily life.

Timeline

  1. 1963 First made · Verified Monami 153 enters production in Seoul, South Korea.
  2. 1967 Ownership On the pen's success the company renames itself Monami Chemical, after the brand.
  3. 2009 Recognised The Korea Design Foundation names the 153 among the designs that have shaped daily life in Korea.
  4. 2014 Designed For the pen's fiftieth year Monami issues a limited metal-bodied 153; the 10,000 pens sell out within an hour.

Milestones as we found them, not as we've checked them.

From the archive

Monami 153: "The emperor of ballpoint pens, a best-seller for twenty years": a box of twelve 153s, in an advertisement Electronic Times describes as marking the pen's twentieth anniversary.
"The emperor of ballpoint pens, a best-seller for twenty years": a box of twelve 153s, in an advertisement Electronic Times describes as marking the pen's twentieth anniversary. Newspaper advertisement, undated. via Electronic Times (etnews.com)
Monami 153: The current BP 153, black ink, 0.7 mm, as shown by the maker.
The current BP 153, black ink, 0.7 mm, as shown by the maker. Maker photograph, current. via monami.com
Monami 153: "Twenty-six years of piling up the pyramid of ballpoint pens": a New Year advertisement in which 153s are stacked into a pyramid above the clouds.
"Twenty-six years of piling up the pyramid of ballpoint pens": a New Year advertisement in which 153s are stacked into a pyramid above the clouds. Newspaper advertisement, undated. via Electronic Times (etnews.com)

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